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MGT 4590 Stafford   Tags: 4590, business, marketing, mgt  

Business resources for researching your marketing audit.
Last Updated: Mar 10, 2014 URL: http://libguides.usu.edu/mgt4590stafford Print Guide RSS Updates

Macro
environment
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Industry Reports

  • IBIS World Market Research Reports
    Short reports from IBIS World, covering supply chain, market share, consumer demographics, and major companies and competitors
  • S&P Industry Reports
    In-depth analysis of 40 major industry groups. Find information about current conditions, top companies in the industry, and how to analyze an industry.
    Look for a report on the broad industry your company fits into, such as "Retailing: Specialty"
  • Euromonitor Industry Reports
    Global market research information - you can find some information for US industries and consumers here.

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