Find Market Reports
1. At the top left of the IBIS World homepage click the Industries dropdown arrow
2. Make sure you select the region you’re focusing on: US, China, or Global
3. Click any major industry to view the market report for that entire industry. You can then click the title of a sub-industry to view their report.
4. If you’re on the IBISWorld homepage and you know the NAICS code for the industry you’re interested in, you can enter that into the search bar, or simply search by the name of the industry.
Understanding Market Reports
Market reports are full of great information - but understanding them can be tricky. We will break down the different sections of the report so you can better understand where to find something within a market report!
Check out the video below to learn more:
About the Industry
This section provides a definition and overview of the industry. This helps you set up your understanding of the industry.
Industry at a Glance
This section is critical as it provides statistics and an executive summary. It gives basic statistics such as revenue, number of employees and businesses, profit etc. as well as summaries about performance and external environment.
(HINT: on the Industry Structure graph click a relevant item to be taken to a more in-depth analysis.
Performance
This section discusses key external factors outside the industry's control that affect the industry's performance. It also discusses the industry's current performance over the last five years.
Outlook
This section provides insight into forecasted changes in key statistics, events and themes to affect industry performance over the next five years. It also highlights the industry's current stage in its "lifecycle" and what that means for its operators.
Products and Markets
This section provides you with a deeper understanding of what the industry is, what it does, and how different factors affect its performance. This section goes over the industry's major markets, products and services, locations, international trade, and more.
Competitive Forces
This section analyzes the external environment in which the industry is operating. Here you can find the level of dominance held by major players, the breakdown of cost structures, barriers to entering the industry, and more. You can also find key success indicators that can help guide a specific business in this industry.
Companies
This section informs you all about the major businesses including their market share, background information, and financial performance.
Operating Conditions
This section provides an in-depth analysis of the external environment in which an industry is operating including capital intensity, technology and systems, revenue volatility, regulation and policy, and industry assistance. This section can help you understand what it takes to operate a business within this industry.
Key Statistics
This section is great for providing a snapshot of the industry in the form of straight numerical data. This section provides statistics on industry data, annual changes, and key ratios.
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