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JCOM 2300: PR Research: Key Resources

Sources for getting started on public relations research for a specific company or industry. [JCOM|2300]

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Note from Troy Oldham, JCOM 2300

"I will be looking for facts.  If you have an opinion, back it up with a fact or a source.  If you believe something, I want to know why (and what facts/source drove you to this belief?).  Every claim needs to be supported or explained – this is the essence of good positioning."

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