Step by Step
Setup mtgs with Campus Partners
Don’t develop outreach in a vacuum, talk to those this initiative would be for
Timing
Schedule early meetings to build relationships
You don't need to have everything planned out before meeting with partners
Plan with your collaborators!
Why
Identify your audience
Who are our target audiences & why are they all important? (chart in progress)
Goals
Tie to Student Lifecycle (graphic)
Develop outreach goals & outcomes
Outreach Outcomes Formula
[Target Group] will [Action Verb] [Object/Goal], [Resulting Benefit].
Using this formula, you can create statements like:
New USU students will become more comfortable navigating the library building and feel that it is truly a space for them, increasing their engagement with library resources.
New USU students will have fun in the library, fostering a positive association with learning and research.
High school educators will engage with USU Libraries as a trusted partner, securing resources for P-12 students and the community, strengthening community ties.
Remember to tailor each statement to the specific goals and outcomes of your outreach program.
Connection to library & university goals
How is my event/outreach connecting to larger strategic goals?
USU Pillars
Library Mission & Initiatives
Decide on format
Often you don't have flexibility to choose the format & instead have to fit the format requested by your collaborators. If you do, consider the following formats:
Tabling, presentation, workshop, large-scale event, social media campaign, print materials, pop-up gallery exhibit, etc (graphic in progress)
Not everything has to be an "event
Overview & Budget
Buy-in
Funding (Consider Friends of the Library, campus collaborators, Library Exec outreach proposal)
5. Logistical planning
Staffing
Technology
Risk management
Publicity Requests
Marketing Timeline (in progress)
Graphic Design Timeline (in progress)
Photography
Swag
Spaces
Across Campus
Library Events Calendar (confirm that other events aren't happing simultaneously)
Schedule library rooms using the Library Room Reservation system
Food
USU Catering
Local restaurants
6. Assessment & Sharing