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Higher Education Resources for Faculty: Marketing

This guide was created to provide resources relating to teaching in higher education.

Book Titles in Teaching Marketing

MARKETING

 

HF 5415.122 .N53X 1994
Cooperative learning guide for marketing : teaching tips for marketing instructors
  Nicastro, Mary L.

 

HF5415.4 .B471980
Marketing and distributive education : review and synthesis of the research, 1969-1978  3d ed.
  Berns, Robert G.

 

ED 1.310/2:254645
Skills for the changing workplace : a marketing educator's guide
  Warmbrod, Catharine P.